Putting together a successful fundraiser can seem daunting, especially when working toward a good cause can raise the stakes even higher. However, fear not! Here are some simple, yet effective ways to make the most of your fundraising event.
Build a List
The first step is to compile a list of everyone you know that could be a potential donor, such as friends, family, co-workers, etc. It is important to think beyond your inner circle and bring as many people as possible together for your cause. At the very least, it never hurts to ask!
Find Champions of Your Cause
A successful fundraising event relies on people showing up and donating. In order to get enough donors to attend, there needs to be more than just you advertising the event. It is important to form a group of people called a “host committee”, who are eager to promote the fundraiser and inspire their social circles to donate as well.
Make a Fundraising Goal and Try to Surpass it
Setting a fundraising goal is crucial to providing incentive to donors. Everyone who donates will work together in order reach the same goal. That being said, all of the money is going toward a cause you are passionate about, so push yourself to raise more money than you ever thought was possible.
Set a Budget for the Event
With enough persuasion and perseverance, it is possible to get essentials like event space, fare, and entertainment. However, throwing an event requires at least some spending to make it the best it can be. Setting a budget ahead of time will help to rest of the planning process. This way, you will have a clear idea of what to spend and how much you are spending leading up to the big day.
Always Keep Your Cause in Mind
Behind the stress of planning your event and raising enough to meet your goal, always remember what is driving you. Not only that, but be sure to express how passionate you are about your cause to your peers and donors. Care and kindness are contagious, so the more personal you make your message, the better.
Utilize Online Fundraising Tools
Online tools are an essential resource to help you manage your fundraising planning and efforts. Tracking donations on the web helps you stay on top of your fundraising and keeps your donors in the loop.
Create an Entire Experience
Thank your attendees and donors by providing them with an enjoyable, immersive experience during your event. The more remarkable the experience, be it a high-class dinner or noteworthy entertainment, the more likely people will feel encouraged to be generous with their donations.
Follow-Up
Following up after the after is arguably more important for fundraising than the event itself. This is your opportunity thank your donors, vendors, and volunteers for their support. The success of your campaign is entirely reliant on the people involved, so it is important to make sure they feel appreciated. Additionally, regular follow-up with donors can help you set up further donations long after the event.
